Overview

Bangalore · Unknown Period · 19 webinars + 7 re-invites

Ad Spend
₹38,01,614
₹983 cost / lead
Registrations
3,866
3,127 showed up
Show-up %
80.9%
target ≥ 83%
PACE Sales
109
4.4% of retained
CAC
₹34,877
target < ₹35,000
Retention %
79.1%
target ≥ 65%
Conversion Funnel
Aggregated across all ad-driven webinars
Leads (Registered)
Showed Up
BSW Retention
PACE Intro
Sketch Notes
PACE Sales
3,8663,1272,4742,1131,901109
↓ 80.9%
↓ 79.1%
↓ 67.6%
↓ 60.8%
↓ 4.4%
PACE Sales by Webinar
Bar color reflects the sales threshold · hover for detail
Retention Trend
Show-up, BSW retention and PACE intro rate per webinar · hover for values
Channel mix
Ad-driven webinars vs re-invite blasts
Normal (ad-driven)
3,866 leads → 109 sales
Re-invite (blast)
3,362 invites → 4 sales